Saturday, March 17, 2012

Digital Rights Management

What is DRM?

Digital Rights Management (DRM) Combination of 3 controls
·         Identity Control
·         Cryptographic Control
·         Access Control
Why we need a DRM solution
Now World Wide Web has become the most popular mode of media content distribution like the following:
·         Audio: Music & Audio books
·         Video: Movies & Music Videos
·         Publishing: books, documents, news articles
·         Computer Games
·         Software
The challenges of Media & Entertainment Industry
The main challenges the Media & Entertainment Industry facing are as follows:
·         Preventing Piracy in Music & Video contents
·         The quality of the Video content on the web
·         Security of the Video/audio content shared on the web
·         Convenient access to the entertainment content on the web
·         Supporting number of platforms to reach target audience

DRM Process
The DRM process I s essentially consists of creating following components:
·         A Content Protection Software
·         A Content Distribution Server
·         A License server
·         A Content Viewer

DRM Process Flow
The DRM Process Flow is depicted in the following diagram:

DRM Tools & Technology
The followings are the main players in the DRM Tools & Technology space:

·         Apple’s Fairplay DRM for online music
·         Adobe Flash & Microsoft Silverlight for Online Videos
·         Widevine provides Digital media solutions for device deliveries
·         Microsoft’s PlayReady platform for Mobile operators
·         Buy DRM


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